MANAGING COMMUNICATIONS IN THE MIDDLE EAST DURING COVID-19

Monday 27 April, 2020

The COVID-19 pandemic is creating a new reality for businesses and communities in the Middle East – and around the world. Now is the time to take action to mitigate the impact on employees and customers, and ultimately the sustainability of business. Communications and public relations play an essential role to help organisations, especially through three main actions:

  • Putting employees first by prioritising empathy and engagement
  • Understanding the media’s ‘new normal’ by staying thoughtful and considerate
  • Being ready with crisis response scenarios and business continuity plans

Read more on how to manage your communications in the coronavirus era and contact us for more insights and ideas on helping your organisation now and after COVID-19, in an environment that may be very different from before.

Contact:

Ghaleb Zeidan
Managing Director, UAE
+971 50 778 2286
gzeidan@webershandwick.com

Pete Jacob
Senior Integration Officer
+971 4 445 4222
pjacob@webershandwick.com

John Gustaveson
Head of Practice
+971 4 445 4222
jgustaveson@webershandwick.com