InfluAnswer Arabia 2024: Perspectives from content creators across the mena region, and what it means for brands
As influencer marketing grows across the MENA region, uses have evolved from sharing information and gaining a following, to driving revenue and imparting influence. Through multiple platforms, channels and media, content creators are finding creative ways to connect with their followers, and brands are looking for successful ways to connect to new audiences through mutually beneficial collaborations.
While many related industry reports have featured the views of brand marketers, few have specifically highlighted the thoughts of regional influencers themselves. We saw this as an opportunity to earn value by contributing value – to the people, brands and agencies involved – by inviting content creators to share their thoughts on various topics.
The result is this report, offering a nuanced understanding of a dynamic landscape. It aims to elevate some of the common themes that are on the minds of MENA influencers, thereby also providing an opportunity for brands to build stronger and more powerful partnerships. Above all, this report hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the Middle East and North Africa.
Our InfluAnswer Arabia 2024 report highlights some of the perspectives of content creators and how it impacts brands, revealing some insights such as:
- Longevity and meaningful relationships are goals
- Content, creator, and cause are closely linked
- Feelings around AI in content are still uncertain
- Reach and Shares show the way to success
- Process is key to collaboration
Read and download the full report here.
