Bridging cultures through collaboration 

Media and culture are key in creating connection, but Qatar is not yet the obvious place for talent to pursue this. To change global perception and drive local ecosystem growth, we would need to communicate a more nuanced understanding of the region’s culture and artistic contributions.

We would use art, media and collaboration to build a bridge from Qatar to the rest of the world, positioning Media City Qatar as a global destination for international collaboration, opportunities for co-productions, and great talent.

We commissioned ‘The Bridge’, an intercultural mask by Qatari and Italian artists, fusing the Venetian carnival mask and the Qatari battoulah. Unveiled at an exclusive Venice dinner coinciding with the 81st Venice International Film Festival, and attended by producers, directors, distributors, critics, and media leaders, it raised Media City Qatar’s profile and supported its mission to attract filmmakers, creators, and innovators.

The campaign earned coverage in MovieMaker and Forbes Middle East, delivered a 11.15% post engagement rate, reached 7.4 million, and within three months doubled the number of companies in Media City Qatar’s ecosystem.